New People Who Get IT Campaign Shows the Human Side of IT and How CDW
Collaborates with Partners and Customers to Simplify Technology Solutions
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--
CDW (NASDAQ: CDW), a leading provider
of technology
solutions to business, government, education and healthcare,
launched its new "Orchestration by CDW" brand campaign. CDW is
redefining IT Orchestration as the art of bringing together the right
people, solutions and partners to help simplify IT and deliver
exceptional customer outcomes.
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CDW launched its new "Orchestration by CDW" brand campaign, which shows how CDW brings together the right people, solutions and partners to help simplify IT and deliver exceptional customer outcomes. (Photo: Business Wire)
"Today, more than ever, business outcomes hinge on technology. Our
latest campaign shows how IT-based success starts with CDW," said Neal
Campbell, senior vice president and chief marketing officer at CDW.
"Regardless of size, location or industry, CDW orchestrates tailored
solutions to help our customers capitalize on key technology drivers and
deliver business results. This new campaign succinctly communicates
CDW's role in that equation."
CDW's success as a conductor of IT orchestration is due in part to its
unparalleled expertise and experience with leading and emerging brands,
including featured partners APC, Cisco, EMC, HP, Hewlett Packard
Enterprise, Intel, Intel Server, Lenovo, NetApp and VMware.
"Our people are technology experts - they understand the demands
organizations face and can serve as a trusted advisor," said Doug
Eckrote, senior vice president, strategic solutions and services at CDW.
"As a conductor of IT orchestration, CDW helps our customers achieve
anything - from engineering the ultimate fan experience to protecting
patient data and supporting spikes in data center traffic."
CDW will introduce its new campaign, which was developed by Ogilvy &
Mather, Chicago, with television and radio spots, as well as extensive
online, digital and print communications. The new ads still feature
CDW's trademark humor and highlight how it approaches real-world
scenarios through the lens of the customer.
Directed by award-winning filmmaker and television commercial director
Craig Gillespie, the ads will run during the NCAA March Madness
broadcasts on CBS and the CBS College Sports Network (CBSN). In
addition, radio spots will run on Westwood One-affiliated stations. The
print and digital elements of the integrated campaign will feature a
new, evolved look and feel and run throughout the year.
To access exclusive "Orchestration by CDW" campaign materials, visit CDW.com/Orchestration.
To learn more about CDW, visit CDW.com, CDWCorp
on Twitter, CDW
Corporation on Facebook, CDW
on LinkedIn and CDW
on Spiceworks.
About CDW
CDW is a leading multi-brand technology solutions provider to business,
government, education and healthcare organizations in North America and
the United Kingdom. A Fortune 500 company, CDW was founded in 1984 and
employs more than 8,400 coworkers. For the trailing twelve months ended
December 31, 2015, the company generated net sales of over $12.9
billion. For more information, visit www.CDW.com.
CDWPR-CO
View source version on businesswire.com: http://www.businesswire.com/news/home/20160314005710/en/
CDW Public Relations
Brendan King, 847-371-2484
brenkin@cdw.com
or
O'Keeffe
& Company
Johanna Schmitt, 847-419-6245
jschmitt@okco.com
Source: CDW
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