People Who Get IT Campaign Shows the Human Side of IT and How CDW
Collaborates with Partners and Customers to Simplify Technology Solutions
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--
CDW (NASDAQ: CDW), a leading provider
of technology
solutions and services to business, government, education and
healthcare, announced the expansion of its "IT ORCHESTRATION BY CDW™"
brand campaign.
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CDW helps customers develop and deploy the right solution with IT orchestration. (Photo: Business Wire)
CDW initially launched "IT ORCHESTRATION BY CDW" in March of this year.
The company defines IT Orchestration as the art of bringing together the
right people, partners, solutions and services to help simplify IT and
deliver exceptional customer outcomes. The expanded campaign continues
to focus on how IT-based success starts with CDW, adding new partners
and highlighting CDW's offerings.
Central to all the ads is how CDW's unparalleled expertise with leading
and emerging brands creates success for its customers. Featured partners
in the campaign include: Cisco, Dell, HP, Hewlett Packard Enterprise and
Intel.
"The concept of orchestration and how it enables CDW to help customers
overcome a variety of business challenges with IT has resonated deeply
with both our customers and our partners," said Jim Mitchel, vice
president, marketing at CDW. "We are excited to expand upon this
campaign and tell the CDW story to an even bigger audience."
The integrated campaign - developed by Ogilvy & Mather, Chicago,
directed by Benji Weinstein and produced by Tool of North America - will
include television and radio spots, as well as extensive online, digital
and print communications. Ads will run on an expanded selection of
channels, including NFL Network, AMC and HGTV, in addition to
traditional buys with ESPN and CNBC.
To access exclusive "IT ORCHESTRATION BY CDW" campaign materials, visit CDW.com/Orchestration.
To learn more about CDW, visit CDW.com, CDWCorp
on Twitter, CDW
Corporation on Facebook, CDW
on LinkedIn and CDW
on Spiceworks.
About CDW
CDW is a leading multi-brand technology solutions provider to business,
government, education and healthcare organizations in North America and
the United Kingdom. A Fortune 500 company with multi-national
capabilities, CDW was founded in 1984 and employs more than 8,700
coworkers. For the twelve months ended June 30, 2016, the company
generated net sales of over $13 billion. For more information about CDW,
please visit www.CDW.com.
CDWPR-CO
View source version on businesswire.com: http://www.businesswire.com/news/home/20160915005134/en/
CDW Public Relations
Brendan King, 847-371-2484
brenkin@cdw.com
or
O'Keeffe
& Company
Johanna Schmitt, 847-419-6245
jschmitt@okco.com
Source: CDW
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