All-new Integrated Brand Campaign Showcases How Technology Can Save
the Day and Help Businesses Succeed
VERNON HILLS, Ill.--(BUSINESS WIRE)--
CDW (NASDAQ: CDW), a leading provider
of technology
solutions to business, government, education and healthcare,
launched its all-new "Charles Barkley is Trapped in the Internet"
integrated brand campaign. NBA Hall of Famer Charles Barkley stars in
this new twist on CDW's long-running "People Who Get IT" campaign, which
will appear on national television and radio. The campaign also features
extensive online, digital and in-person engagement.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20151007005294/en/
Charles Barkley is trapped in the Internet and only CDW can save him. (Photo: Business Wire)
Barkley is trading in his desk at Gordon & Taylor to go on a trip. As
he's going through airport security, something goes awry with his
smartphone and he finds himself trapped in the Internet. Enter CDW,
whose technology experts and partners will help rescue Barkley.
While CDW and its partners work to save him, Barkley keeps busy. He
visits top web videos, wanders through video conference calls and learns
what it's like to be a popular meme.
"In today's ever-changing business environment, organizations must be
prepared for anything - and need a technology solutions provider who can
help at a moment's notice," said Neal Campbell, senior vice president
and chief marketing officer at CDW. "The approach for this campaign is a
lighthearted take on the integral link between technology and business,
and how CDW's technology solutions help our customers achieve their
goals."
CDW's partners in the effort include HP,
Intel,
Lenovo,
Microsoft,
APC
and FireEye.
The public can also help save Barkley by visiting CDW's Mission
Control website and by using the social media hashtag #SaveBarkley.
Barkley has anchored CDW's brand campaigns since 2012, engaging CDW's
audiences in a memorable way using humor to effectively deliver simple,
clear messages that resonate with IT professionals and business leaders
alike.
The campaign features broadcast, online and radio advertising, a
dedicated website that will feature new content throughout the campaign,
social media and internal engagement programs, sales enablement,
customer events, CDW.com promotions and public relations support. The
ads, directed by Joe Pytka, will run during the Monday Night Football
broadcasts on ESPN, as well as during college game day and other
sporting events on ESPN, ABC and Westwood One.
To access exclusive "Charles Barkley Is Trapped in the Internet"
campaign materials, visit CDW.com/SaveBarkley,
CDWCorp on Twitter, CDW
Corporation on Facebook, CDW
on LinkedIn and CDW
on Spiceworks.
About CDW
CDW is a leading provider of technology solutions to business,
government, education and healthcare. A Fortune 500 company, CDW was
founded in 1984 and employs more than 7,200 coworkers. For the trailing
twelve months ended June 30, 2015, the company generated net sales of
almost $12.4 billion. For more information, visit www.CDW.com.
CDWPR-CO
View source version on businesswire.com: http://www.businesswire.com/news/home/20151007005294/en/
CDW Public Relations
Brendan King, 847-371-2484
brenkin@cdw.com
or
O'Keeffe
& Company
Johanna Schmitt, 847-419-6245
jschmitt@okco.com
Source: CDW
News Provided by Acquire Media