New Campaign Featuring Basketball Greats Showcases How a Team of
Technology Experts Helps Organizations Win
VERNON HILLS, Ill.--(BUSINESS WIRE)--
CDW (NASDAQ: CDW), a leading provider
of technology
solutions to business, government, education and healthcare,
launched the latest phase of its "People Who Get IT" integrated brand
campaign to coincide with the NCAA basketball tournament. This time
around, fictional company Gordon & Taylor outperforms the competition
with help from basketball greats Scottie Pippen and Rick Mahorn, in
addition to campaign mainstay Charles Barkley.
NBA greats Charles Barkley, Scottie Pippen and Rick Mahorn in CDW's newest "People Who Get IT" campaign (Photo: Business Wire)
Since Barkley joined Gordon & Taylor, the company has won at basketball,
won new business by losing at golf, won on the road with its mobile
office, won despite having a football stadium without a team and
continued to grow smartly along the way. But keeping pace with rapid
technology innovation can be difficult - unless you have a winning team
behind you.
That's where CDW comes in. Its team of professionals assists
organizations with a deep bench of IT experts to help create competitive
advantage.
"CDW provides our customers with the technology solutions and expertise
they need to achieve their goals," said Neal Campbell, senior vice
president and chief marketing officer at CDW. "Featuring Barkley in our
ads, and expanding our roster this year to include Scottie Pippen and
Rick Mahorn, enables us to tell our story in an entertaining way that
matches the excitement of March Madness, while also highlighting our
partners' key IT offerings."
The campaign showcases CDW's expertise in cloud computing, mobility and
data center solutions. Just as Barkley helps Gordon & Taylor win with
the support of his teammates, leading IT solutions from CDW and its
partners help customers grow and succeed. Partner solutions from APC,
HP, Intel, Lenovo and VMware are featured, along with the CDW
capabilities that power them.
Barkley has anchored the serial "People Who Get IT" campaign since March
2012, engaging CDW's audiences in a memorable way to effectively deliver
simple, clear messages that resonate with IT professionals and business
leaders alike.
Ogilvy & Mather Chicago worked with CDW to develop the campaign. Spots
will appear on national television and radio, in print and online
throughout March Madness. The ads, directed by award-winning and Hall of
Fame television commercial director Joe Pytka, will run during the NCAA
March Madness broadcasts on CBS and the CBS College Sports Network
(CSTV). In addition, radio spots will run on ESPN- and Westwood
One-affiliated stations. The print and digital elements of the
integrated campaign will feature a new and evolved look and feel.
To access the campaign materials, visit CDW.com/PeopleWhoGetIT.
To learn more about CDW, visit CDWCorp
on Twitter, CDW
Corporation on Facebook, CDW
on LinkedIn and CDW
on Spiceworks.
About CDW
CDW is a leading provider of technology solutions to business,
government, education and healthcare. A Fortune 500 company, CDW was
founded in 1984 and employs approximately 7,200 coworkers. For the year
ended December 31, 2014, the company generated net sales of more than
$12.0 billion. For more information, visit www.CDW.com.
CDWPR-CO
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150318005137/en/
CDW Public Relations
Kelly Caraher, 847-968-0729
kellyc@cdw.com
or
O'Keeffe
& Company
Gail Repsher Emery, 301-789-5340
gemery@okco.com
Source: CDW
News Provided by Acquire Media