New Integrated Campaign Showcases Game-changing Technology for
Business Success Today and Tomorrow
VERNON HILLS, Ill.--(BUSINESS WIRE)--
CDW (NASDAQ:CDW), a leading provider of technology
solutions to business, government, education and healthcare, will
launch the next iteration of its "People Who Get IT" integrated brand
campaign on Oct. 27 during ESPN's Monday Night Football broadcast. The
new campaign, again featuring NBA Hall of Famer Charles Barkley and
fictional company Gordon & Taylor, will appear on national television
and radio, and with extensive online digital and in-person engagement.
As we learned last time we met up with Barkley and Gordon & Taylor,
growing a business isn't always easy, but smart technology solutions can
help solve some of the toughest business challenges. In the new "Smart
Growth 2.0" campaign, Gordon & Taylor is experiencing record growth,
thanks to support from the experts at CDW. But Gordon & Taylor knows it
must keep pace with rapid technology innovation to keep growing and keep
its customers happy.
Enter CDW, whose technology experts help Gordon & Taylor meet the
business demands of today and tomorrow with cloud computing, mobility,
power, networking solutions and more. Partner solutions from APC, HP,
Intel, Lenovo, Microsoft and NetApp are featured in the campaign, along
with the CDW capabilities that power them.
CDW knows you can't have smart growth without preparing for the future,
so the campaign incorporates content from IT futurists to help
organizations plan smarter in today's ever-changing technology
environment. It also looks at how technology is changing the game for
one of the world's most popular sporting leagues, the NFL.
"In today's fast-paced business environment, technology is changing the
game - helping organizations to think, plan and play smarter," said Neal
Campbell, senior vice president and chief marketing officer at CDW. "We
take great pride in helping our customers create and implement
technology solutions and services that enable smart business growth."
For example, CDW worked with the Arizona Cardinals to implement
game-changing technology to deliver the ultimate customer experience at
University of Phoenix Stadium in suburban Phoenix, Ariz. There, fans
enjoy pervasive wireless access across the 1.6 million-square-foot
stadium, and will soon have access in the outdoor concourse and parking
lots - an additional 8.9 million square feet.
"We now have the most pervasive wireless experience in the NFL, thanks
to our partnership with CDW," said Mark Feller, vice president of
technology, Arizona Cardinals. "Our goal was to not only meet the
expectations of our fans, but also exceed them. CDW's solution experts
helped us select and deploy the best technology so we could really do it
right and make it a great experience for our fans."
Barkley has anchored the serial "People Who Get IT" campaign since 2012,
engaging CDW's audiences in a memorable way using humor to effectively
deliver simple, clear messages that resonate with IT professionals and
business leaders alike.
Ogilvy & Mather, Chicago, worked with CDW to develop the campaign. It
features broadcast and online advertising, a dedicated content
destination, social media and internal engagement programs, sales
enablement, customer events, CDW.com promotions and public relations
support. The ads, directed by award-winning and Hall of Fame television
commercial director Joe Pytka, will run during the Monday Night Football
broadcasts on ESPN, as well as during college game day and other
sporting events on ESPN, ABC and Westwood One.
To access exclusive "Smart Growth" campaign materials, visit CDW.com,
CDWCorp on Twitter, CDW
Corporation on Facebook, CDW
on LinkedIn and CDW
on Spiceworks.
About CDW
CDW is a leading provider of technology solutions to business,
government, education and healthcare. A Fortune 500 company, CDW was
founded in 1984 and employs more than 7,100 coworkers. For the trailing
twelve months ended June 30, 2014, the company generated net sales of
$11.3 billion. For more information, visit www.CDW.com.
CDWPR-CO
Media:
CDW Public Relations
Kelly Caraher, 847-968-0729
kellyc@cdw.com
or
O'Keeffe
& Company
Gail Repsher Emery, 301-789-5340
gemery@okco.com
Source: CDW
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