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Feb 02, 2011

CDW Names Neal J. Campbell Senior Vice President and Chief Marketing Officer

CDW Names Neal J. Campbell Senior Vice President and Chief Marketing OfficerVERNON HILLS, Ill. – February 2, 2011 – CDW, a leading provider of technology solutions for business, government, education and healthcare, announced today that Neal J. Campbell has joined the company as senior vice president and chief marketing officer. Campbell serves as a member of the company’s Executive Committee and is responsible for the strategy and development of CDW’s advertising, e-commerce, channel marketing, marketing intelligence and research, merchandising, creative services, direct marketing content, relationship marketing and corporate communications. Campbell reports to Thomas E. Richards, president and chief operating officer.

Campbell comes to CDW from his role as chief executive officer at TrafficCast, a Madison, Wis.-based industry leader in travel time forecasting and predictive traffic information that serves the interactive, mobile, enterprise and public sector markets, including Google, Yahoo, and others. In his time at TrafficCast, Campbell led the team in tripling the company’s revenue in two-plus years while developing new customer and partner relationships in addition to introducing new technology such as BlueTOAD, an industry leading Bluetooth traffic sensing product.

“Neal’s global experience in business-to-business technology, marketing and general management will make him a valuable addition to the senior leadership team and the marketing department as we continue to expand our business as an industry-leading IT solutions provider,” Richards said. “He has the passion for the job and for CDW, and I am excited to have him join our team.”

Prior to TrafficCast, Campbell served as executive vice president and general manager – strategic marketing and next generation products for ISCO International, a manufacturer of wireless telecommunications components. There, he developed and built relationships with manufacturers, held profit-and-loss responsibility for his business unit, and identified new business opportunities in Europe and Latin America.

Campbell also spent 17 years with Motorola, most recently as vice president and general manager, GSM portfolio marketing and planning, for the company’s $9 billion-plus GSM Mobile Device Business. In other roles at Motorola, he launched innovative location-based products to such customers as General Motors and Avis, led global marketing for the company’s $7.7 billion wireless infrastructure business and held general product management responsibility for the company’s $6 billion global cellular infrastructure and network product business. Early in his Motorola career, Campbell lived in Japan and held various engineering and management roles of increasing responsibility, working on several cellular infrastructure projects and rollouts in several Asian countries.

Campbell holds a bachelor’s degree in electrical engineering from Bradley University and an MBA with a concentration in finance and marketing from the Kellogg Graduate School of Management at Northwestern University.

About CDW
CDW is a leading provider of technology solutions for business, government, education and healthcare. Ranked No. 38 on Forbes‘ list of America’s Largest Private Companies, CDW features dedicated account managers who help customers choose the right technology products and services to meet their needs. The company’s technology specialists offer expertise in designing customized solutions, while its advanced technology engineers assist customers with the implementation and long-term management of those solutions. Areas of focus include notebooks, desktops, printers, servers and storage, unified communications, security, wireless, power and cooling, networking, software licensing and mobility solutions. CDW was founded in 1984 and employs more than 6,200 coworkers. In 2009, the company generated sales of approximately $7.2 billion. For more information, visit