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Jan 24, 2011

CDW Launches “People Who Get IT™” Integrated Branding Campaign

CDW Launches “People Who Get IT™” Integrated Branding CampaignVERNON HILLS, Ill. – January 24, 2011 – CDW, a leading provider of technology solutions to business, government, education and healthcare, today announced the launch of a new, integrated branding campaign, “People Who Get IT™.” Developed by Ogilvy & Mather (O&M) Chicago, “People Who Get IT” illustrates how CDW helps customers manage the complexities of IT and demonstrate the business value of technology within their organizations. Beginning today, all of CDW’s marketing activities, including print, broadcast and online advertising, will be produced on this new campaign platform.

“CDW will continue as an industry leader in providing a wide array of technology products from leading manufacturers. But over the last several years, we have enhanced our capabilities to offer a wide array of technology services and solutions to meet our customers’ evolving needs,” said Thomas E. Richards, president and chief operating officer, CDW. “Our challenge was that not everyone is aware of how our offerings have evolved, and all too often, we hear, ‘I didn’t know you do that’ when we explain the total range of our capabilities to our customers. This campaign shows what we can do and demonstrates that we ‘Get IT’ and can help IT professionals handle anything thrown their way.”

“While a lot of technology companies talk about services and solutions, the real challenge is to show complex ideas like virtualization and unified communications in a compelling and differentiating way,” said Chris Wall, vice chairman, North America at Ogilvy & Mather. “The ‘People Who Get IT’ campaign brings to life the everyday business problems that can be solved with technology and addresses them in a compassionate, humorous and informed way while positioning CDW as a major source of advice, design and implementation.”

A few key points about the campaign:

  • Creative collateral addresses technology solutions such as unified communications, software licensing, virtualization, security and pre-configuration.
  • There is an emphasis on vehicles with a broad reach, such as online advertising.
  • To clearly illustrate CDW’s solutions-based capabilities and reinforce the “People Who Get IT” campaign, CDW and O&M produced a video case study showcasing the work CDW completed at the new Cowboys Stadium in North Texas, site of Super Bowl XLV on February 6, 2011, as well as the most recent Big 12 football championship game and Cotton Bowl Classic.
  • The video and other campaign elements that showcase examples of CDW’s work as an IT solutions provider can be found at

About CDW
CDW is a leading provider of technology solutions for business, government, education and healthcare. Ranked No. 38 on Forbes’ list of America’s Largest Private Companies, CDW features dedicated account managers who help customers choose the right technology products and services to meet their needs. The company’s technology specialists offer expertise in designing customized solutions, while its advanced technology engineers assist customers with the implementation and long-term management of those solutions. Areas of focus include notebooks, desktops, printers, servers and storage, unified communications, security, wireless, power and cooling, networking, software licensing and mobility solutions. CDW was founded in 1984 and employs more than 6,200 coworkers. In 2009, the company generated sales of approximately $7.2 billion. For more information, visit