Person Details

Anand J. Rao

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Anand J. Rao , Senior Vice President, Chief Marketing and Digital Officer

Anand Rao is senior vice president, chief marketing and digital officer for CDW. He is responsible for bringing together CDW’s marketing capabilities and digital innovation to drive engagement with our customers, enhance seller enablement, and build stronger partner connections across the full IT lifecycle through traditional marketing and new digital channels.


Before joining CDW in 2022, Rao served as senior vice president of digital business at AutoNation, the largest automotive retailer in the US. Prior to AutoNation, Rao was an associate partner for McKinsey & Company and, before that, partner and global head of product partner for IBM Global Business Services. Earlier in his career, Rao was vice president of digital, marketing, and UX at Lincoln Financial Group, after serving as a director at PwC.


Rao earned a bachelor’s degree in mechanical engineering from the University of Pune in India. He holds a master’s degree in environmental engineering from the Illinois Institute of Technology and a master’s degree in business administration from the University of Chicago Booth School of Business. He formerly served on the board of directors for Vroom.